In the world of marketing every dollar counts. How do you know if you are getting a proper return on investment? In this article we discuss the importance of having a firm grasp on your ad spend, and revenue generated as a result.
There are several things to know about advertising and marketing that will greatly [...]
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Broadcast Media Planning
February 15th, 2010
About Rick
Rick Rinker has worked in marketing and advertising since he got his start in 1998 working Fortune 500 accounts on the interactive side of the business.
Since then he has worked with both interactive, broadcast and direct response agencies and accounts in such clients as General Motors, MGM Studios, Reebok, and hundreds of small and medium sized businesses.
Today Rick is a freelance consultant in Los Angeles, contributing editor at Konsume, and occasionally accepts public speaking engagements on a variety of topics ranging from advertising convergence, industry trends, and DIY interactive marketing for small business.
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